Inside Catalog’s Curation Strategy

Curation is becoming more important as music releases multiply, and the web3 platform Catalog is decentralizing its selection process through curation cycles. The article reports that major labels account for only one of every 26 songs released today, and Dan Fowler notes that nearly 50% of the 196 million tracks and videos on streaming platforms were released since 2020. Athena Yasaman, Catalog's head of community and curation strategy, says ten-person curator cohorts bring on artists who are underrepresented on the platform, comparing the approach to choosing a party based on the DJ's taste.